A lightly falling mist couldn’t dim the excitement of the grand opening of Montrose’s newest coffee stop. Café Bustelo, a new pop-up coffee/espresso shop opened on Tuesday morning, March 12, drawing throngs of curious java enthusiasts. There was an eclectic mix of local residents who strode over, University of St. Thomas professors and students and even a few of Houston’s finest getting their caffeine fix.
Located at 3615 Montrose at Marshall, the bright canary yellow shop will run through May 25, serving up a mixture of cafecito, colada, cortadito and café con leche along with empanadas and pastelitos. The 8-by-40 foot shipping container that has been repurposed into a 500 square foot, two-level pop up coffee shop is easy to spot.
“Houston was chosen by the coffee brand as the first city for a multi-city outreach to bring Café Bustelo awareness to key cities. Although the other cities have not yet been named, Houston proved to be an ideal metropolis to launch the traveling pop-up series,” said Eduardo Merino, senior brand manager for Café Bustelo, reports the Houston Chronicle. “Houston is an important market for us. The brand lives and breathes Latin culture. There’s diversity in every corner in Houston and we want to be a part of that diversity.”
Now that Café Bustelo is up and running it will also offer an authentic Latin coffee experience, delicious food, and lively music, and feature art from a local artist. A portion of coffee sales through the pop-up run is being donated to MECA Houston (Multicultural Education and Counseling through the Arts) and HACU (Hispanic Association of Colleges & Universities). Café Bustelo also intends to involve local artists and offer activities and programming during its Montrose run.
Café Bustelo, now owned by J.M. Smucker Co., was founded in New York in 1928 and became popular among Cuban exiles.
“Our rich espresso-style coffee has been bringing true coffee lovers together for over 90 years. One taste, and you’ll see why Café Bustelo has the flavor that doesn’t hold back. Our delicious coffee and rich heritage was born in the Bronx in 1931, and was moved to Miami in 1960. Since then, we’ve not only been proud of our perfectly roasted flavor, but also of our unique and exotic culture that brings the eclectic atmosphere of Cuba and Miami to your home,” reads the company’s website.
Café Bustelo is open daily from 7 a.m. ’til 4 p.m.